Healthcare careers that NEED to be on LinkedIn

I have been asked at least 50 times by healthcare workers - doctors to nurses to medical assistants - why be active on LinkedIn? Since I have been a member of LinkedIn for over 11 years, I had to stop and ask myself that question.

I needed a profile on LinkedIn when I wanted to elevate my networking, reflect my professional brand and be exposed to new roles.

 I now have over 1500 connections, follow 17 groups to keep up-to-date and communicate with my peers almost daily.

Other reasons to maintain a LinkedIn profile:

1.     Be intentional about your career moves

2.     Collect references, recommendation & endorsements to be seen

3.     Research companies to be knowledgeable for an interview

Careers that REALLY need a profile on LinkedIn

1.     Informatics (healthcare IT, data, AI, analytics or EMRs - Epic, Oracle/Cerner) – any role in healthcare with tech

2.     Management (CNO, CNIO, COO, Nurse Manager, Service Line Manager) – any role in leadership

3.     Sales (vendors, consultancy companies, medical devices, pharma, payer, start-ups) – any role selling, marketing or developing a product in healthcare

What to keep AWAY FROM on LinkedIn

1.     Personal information on you and your family (few exceptions)

2.     Political views

3.     Negative or discouraging comments

If you need more tactical step-by-step guide to using LinkedIn, get THE GUIDE:

This 23-page guide is designed for those creating or recreating their LinkedIn profile for higher visibility and more networking opportunities in healthcare. Highlights include resume alignment, standout photo ideas, branding lesson and key tips to get past AI blocking systems.